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What is Responsive Web Design and Why It’s Important

Responsive Web Design: New Technology For Websites

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Increasingly, people are searching the internet using their smartphones and tablets instead of their computers. As you know from your own experience; viewing a website or blog article from a smartphone or tablet can be a frustrating experience. The reason this is the case is because these websites were created with technology that was made to work with commonly used home computer screen sizes. As a result, oftentimes, to view a website on a smartphone one needs to scroll up or down, and zoom in just to read text and see pictures on websites not built for these devices.

Mobile Websites Met the Need

To deal with this issue, web developers and designers have created mobile versions of their client’s websites which are much better at adapting to various devices and screen sizes like the iPad and Android tablets, Samsung, Nexus, and iPhone. However, there are a number of disadvantages of using mobile versions of websites, most notably the fact that they do not rank as well in a Google search.

Google Announces Responsive Web Design Preference

In February 2104, I read an article in which Google announced that it has a preference for a new technology called “Responsive design.” With Google’s recent algorithm changes there have been changes in how they rank websites. Their new ranking algorithm takes into account the following factors that are key elements of the functionality inherent in responsive design. According to Google, they are as follows:

  • Rather than using multiple URL’s (www.yourwebsite.com ), responsive design allows you to use a single URL for a piece of content to makes it easier for your users to interact with, share, and link to your content.  It also helps Google index your content
  • With responsive design, redirecting to another URL (Such as a mobile site) is not needed for users to get to the device-optimized view. This makes your website load faster and reduces errors (both ranking factors)
  • Responsive design websites save resources for both your site and Google’s crawlers. For responsive web design pages, Google needs only to crawl your pages once. This crawling efficiency helps Google index more of the site’s contents and keep it fresh

 

You Must Be On The First Page

Additionally, for a business to get leads from their website they must be on the first page of a search, as research indicates that over 95% of people do not search beyond the first page. When building new websites, all website owners need to know that new websites need to be able to adjust to different sized devices, browsers, and screen sizes in order to be optimized and rank well on a search engine search.

User Experience is Key

As we know from our own experiences searching for content on the web with our tablets or smartphones, we want to quickly and easily get the information we need and be able to view pictures and text with no problems. So you can see why it is worth the investment to make your website visitors experience a quick and easy one by creating a new responsive website, or updating your existing website to incorporate the new technology.

Feel free to contact us if you would like a quote on a creating a new Responsive design website or modifying an existing website.

References:

https://developers.google.com/webmasters/smartphone-sites/details http://blog.usabilla.com/responsive-web-design/ http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study

Summary: Blog article on what is responsive web design and why it’s important.

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