New Google Algorithm Update; What It Means for Businesses

New Google Algorithm Update!

Google sometimes makes changes to the formula(their algorithm) it uses to rank how websites show up in a search for certain keywords or phrases. It is important for us marketers to keep track of these changes so we can do what Google likes in order to rank high in a search and to make the search experience for the searcher more relevant.

Google pigeon

According to Search Engine Land (SEL), an organization that provides SEO  information to nerds like me, and others -wrote that on July 24, Google made changes to its local ranking algorithm. This new ranking algorithm was dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google.

New Algorithm Brings Improved Local Search Results

The new algorithm has been implemented for United States English results and attempts to provide a more useful and relevant experience for searchers seeking local results. As a user of Google search, you can appreciate it if you search using keywords “Target Retail store” for example that you get a Target store near you and not a search result of a Target store in another state, or not a listing of stores that sell archery targets.

These changes will be visible in both the Google Maps search results and Google Web search results. Some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

In addition, Google said that this new algorithm improves their distance and location ranking parameters. Local directory sites are getting better visibility in Google’s search results.

xGoogle said, this update ties local results more closely to standard web ranking signals. That should benefit big directory sites like Yelp and TripAdvisor — sites that have stronger SEO signals than small, individual restaurants and hotels are likely to have. For those businesses and websites, local search has just gotten a lot more difficult.

What Does This Mean for Local Businesses?

Local businesses should make sure they have an optimized and verified Google Local Business and Maps listing. I also recommend they set up a company business page on Google plus, and make sure they have completed business profiles on Internet Directory sites like Yelp, Merchant Circle, as well as relevant social media sites such as Linkedin and Facebook.

Source: http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778

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