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Infographics for Business: What They Are and How You Can Use Them

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Infographics for Business Use

Since each person has a unique learning and communication style, communicating visually can be one of the most effective ways to help others understand complex concepts and relationships.

Information graphics or infographics are visual representations of informationdata or knowledge.  The three core component parts are the visual, the content, and the knowledge. The use of the infographic has grown in recent years due to their success online in presenting oftentimes complex information quickly, in a visually pleasing way, and with clarity.

The use of similar ways to convey information goes back to the earliest humans who created cave paintings and maps in a similar fashion to the infographics used today.

Modern day infographics usually contain facts and statistics that comprise the content for infographics. The knowledge component of infographics is the insight into the data that they are presenting, However, infographics are most effective if they have a colorful and pleasing visual or design element.

Infographics and data visualizations are being used more frequently by marketers and businesses because of their ability to help you tell your story, drive traffic and links to your website, and facilitate engagement in your social media presence.

social media infographic

social media infographic

You can check out a few examples of the usage of infographics here:

http://www.moveforwardpt.com/LowBackPain/Infographic/Default.aspx

http://www.healthschoolguide.net/infographics/massage-therapy-career-information/

http://www.moneyinfographics.com/personal-finance-management/

Here are a number of tools you can use to create your own infographics visualizations, or simply use to communicate visually to others:

1. Piktochart

2. Easel.ly

3. Visual.ly

4. Infogr.am

Like this article if you found if helpful, and just let me know of you need help setting up infographics on your website.

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