How to Remove Bad Links

Removing Bad Links on Your Website

remove bad links

If you are a small business owner who has done any “link building” to get your website to rank higher in the search engines then you’ll want to read this article carefully.

One of Google’s recent algorithm updates, called the “Penguin update,” assessed penalties on websites for doing what they consider “un-natural links.”  Un-natural links are defined as: paid links, link exchanges, or other link schemes that violate Google’s quality guidelines.

If you have seen a slow down in business from the internet, or a drop in your website ranking recently, then most likely, this update has adversely affected your site ranking.

google disavow tool to remove bad links

The best way to assess how the update has affected you, is to check it by using Google Webmaster Tools. Google Webmaster Tools is probably the most effective and free backlinks research tool available.  Other research and “Link Disavow” tools, which allow you to research and request removal of links include:

Link removal Tools:

  1.   Price: $0.99/link
  2. Rmoov  Price: free to $249/mo
  3. Link Cleanup and Contact   Price: free from SEOGadget
  4. Remove’em  Price: $249 per domain or $10-$20 per link

These tools are used in conjunction with Google’s newly released, Google Disavow Tool. Sites that are affected by the Penguin update will receive a message from Google as follows:

“Dear site owner or webmaster: We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site”..

Once you get this confirmation then you will want to explore further the links in question to see how serious this affects your ranking.

You can either do it yourself, if you have the time and the high degree of skill required, or hire a professional.

How to Remove Bad Links Yourself

The process that one would go through to remove bad links, involves using specific tools to research the nature and source of the links, and then send requests to remove the links. The process can take up to 6 months or more depending on the number of links involved.

Once the bad links are removed, you can then go back into Webmaster tools and let Google know these links are removed through a “reconsideration request,” or request to “disavow” any remaining links. This process can take up to several months, as Google needs time to index any changes, confirm the links are removed, and then make changes to your ranking.

Overall, building links into and among pages in your website is still a good way to improve your site ranking on search engines, however knowing and using the “white hat,” or natural linking is essential to good site ranking.

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