Are your customers/clients “feeling the love” from your business? If not, here are some branding ideas that work. If not, you risk losing them because today’s customers are bombarded with many marketing messages and many people are highly influenced by these messages so customer loyalty may...

Google Quality Score: Adwords and PPC for Small Business If you have a small business and want to get on the first page of a Google search quickly then you should consider advertising with Google Pay-per-click (PPC) Ads, otherwise known as Adwords listings. Before doing so,...

How Can Businesses Use OurCommonPlace Website?   Local business listings can be effective ways to market your small business as many people prefer to shop and buy from local businesses. One of the most helpful and essential sites I’ve discovered to post local business information or events...

SEO Tips for Small Businesses: Focus on Engagement If you want your website to rank on the first page of a Google search you had better become familiar with the term “engagement.” Engagement Defined Engagement, in very simple terms, is the various ways that your followers and fans...

Infographics for Business Use Since each person has a unique learning and communication style, communicating visually can be one of the most effective ways to help others understand complex concepts and relationships. Information graphics or infographics are visual representations of information, data or knowledge.  The three core component parts are the visual, the...

Maintaining Your Wordpress Website A growing number of people are choosing Wordpress because it is an easy to use, low cost website platform. Wordpress gotten a great reputation because someone with very little training and experience can create a simple website, as well as change content...

Removing Bad Links on Your Website If you are a small business owner who has done any “link building” to get your website to rank higher in the search engines then you’ll want to read this article carefully. One of Google’s recent algorithm updates, called the “Penguin...

Got Too Many Ideas? I recently attended the “Ideas Boston 2012” conference at UMASS Boston. The conference brought together some of the most creative and award winning speakers who discussed their current projects as well as their thoughts on creativity.  One of the speakers was David Cancel,...

Access Files On IPhone, IPad or Windows Devices Have you have ever been in the situation where you were away from your office and needed a document or information contained in a file but could not access it because you didn’t have your computer with you? Would...

Direct Mail for Small Business Many  small business clients think direct mail is dead, opting instead for an online only marketing approach. In a growing number, they eliminate direct mail because they think the digital medium is the best way to reach their target market given...