Best Practices in SEO

To compete, you need to optimize your website. The ultimate goal of website optimization is to attract more relevant traffic to your website. To that end, recent research suggest that there are certain best practices that can also influence click through rates, conversion rates, and campaign response rates.

Dr. Flint McGlaughlin, the Director of Marketing Experiments suggests that certain simple design and layout elements on home pages, registration pages, and landing pages can make a big difference in click through rates, conversion rates, campaign response rates, and can drive more traffic to your website.

Dr. McGlaughlin’s research suggest there are best practices one should apply:

1.  Give visitors clarity about what they should do on your page and why they should do it.

2. Keep web page design uncluttered, and use good color choices.

3. Provide an explanation to your web visitors about the benefits of your offer, or “value proposition.”

4.  Design a subscription form well and don’t ask for too much information, too soon. Two fields is fine, name and email address

By following these simple SEO design practices and SEO tips you will be amazed at the difference in the performance of your website.

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