04 Oct Benefits Of Using Social Media
Can Social Media Sites Be Used For Business?
Many of my new website clients ask if they should be getting listed on social media sites. They want to know which ones make sense for them, and how often and what content they should they be posting.
The short answer is it depends. Each industry is different and depending on the target population you are targeting, and the efficacy of each social media site must be looked at for each site you might want to use.
Social Media Sites Must Be Maintained
Once you establish your business profile (this is separate from your individual profile), you must create a plan for adding content. The last thing you want to do is to just set up a profile and ignore it because just like you might open a store or set up a phone line you must have someone staffing it and give people a reason to engage with you. Although there are systems for automation, putting in the time to cultivate your social media user base has many benefits as you can see in the next section which reviews some of the benefits of social media.
Benefits Of Using Social Media Include:
- Increased brand awareness
- Improved brand loyalty
- Real-time opportunity to monitor conversations about your brand
- Enables higher website traffic
- Better search engine ranking
- Enables more specific targeting of client population
- Higher conversion rates
- Provide better customer satisfaction
- Higher brand authority
- It is a cost-effective way to get leads
- Opportunity to get a better read on client needs
- Great way to reach people at various stages of the buying cycle
Social Media For Branding And Generating Leads
There is much research to substantiate that the benefits of using social media outweigh any time or monetary investment. As you do when evaluating your marketing spend and time commitment-you have to be strategic about how you will use social media for business. What you post on the sites can vary from Blog article links to Videos but a place which takes into account your sales cycle must be considered.
Not Sure If Social Media Is Right For You-Don’t Waste Your Time
This is not something we recommend you do yourself, at least not without some discussion of strategy, and help with setup, training, and site optimization. You don’t have to be on every social media site. And you don’t have to spend all your time on the sites you choose to use. That’s where we come in. Our experience with social media can help you determine the best mix of sites and content that will be effective throughout the sales funnel.
Questions? Ready To Explore Options? Contact Us
To discuss your social media marketing goals and see if we could help- give us a call, or text our founder, Wayne Kessler, directly to set up a time to speak at 781-956-9999.