Recently, one of my clients asked what I knew about Web 2.0 and whether he needed to upgrade. After a brief laugh- I explained to him that many people think that Web 2.0 is a new version of the World Wide Web; however, it does not refer to an update of any technical specifications, but rather to different ways software developers and end-users now utilize the Web. According to Wikipedia “Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.”
What we are seeing is a change in the way people perceive and use the web from one of retrieving information to one of interactivity, dynamic content, and collective intelligence. I am simplifying my explanation somewhat as the Web 2.0 definition is much more technical and complex and beyond the scope of this blog. The bottom line for users, and especially business owners is that if you want to be competitive-you need to make full use of Web 2.0 technology by regularly utilizing social and business networking sites. There is a growing trend to use Social Networking sites like Linkedin, Twitter, and others to increase communication, better assess and meet customer needs, and ultimately build a more informed, trusting relationship with your existing and prospective customer base.