Many companies understand the importance of reserving their company name across the web on various social media sites. If you discover that someone is using your brand name- you have several options; you can resort to legal action to gain possession, or alternatively, create a similar username, but it is better to be proactive and gain control of your name before a problem arises. Due to the growing usage of, and changing nature of the social media landscape-it can be a challenge keeping up with the growing list of sites dedicated to social networking. Even if you don’t plan on using some of these the sites right away, it is still a good idea to at least register your domain or username in case you want to use it in the future.
Here are several reasons why you need to use a tool like KnowEm:
- It will negatively affect your brand if someone else misuses your name
- It enables people to more easily find you if there is a consistent name across sites
- It allows you to more easily monitor your name/brand
- It helps you create more links into your website and improves search engine optimization (SEO)
This is where the brand security tool named KnowEm comes into play.
“KnowEm allows you to search over 550 popular social networks, as well as over 150 domain names, and the entire USPTO Trademark Database for the use of your brand, product, or personal name.”
At no cost, with one click of a mouse, you can scan your name, brand, or trademarked terms on multiple social media networks to see if they are available for you to register, or are being used by someone else.
I like using the service because it helps me to keep up to date on all the social networks available to my niche and can open up new opportunities to reach your target population.
Although you can certainly register your name on each social media site for free-A KnowEm review allows you to track which sites you have signed up for and offers paid plans that range in price from $99 to $599. The paid plans include varying levels of registration of your company profile on each social media site. As you probably know from signing up for these sites-the registration process can take considerable time- so may be worth the investment to have it done for you.
Whether you use the free or paid service on KnowEm you will be more in control of your brand, more aware of the opportunities social media affords you, and more likely to have in place protection against any future violations of your brand. For more brand monitoring tool ideas and to learn what to do if you get a bad review-see my companion article “What To Do When You Have Bad Reviews.”
Have you done a KnowEm Review? What monitoring tools do you use?